For the photo shoot they mocked up some rooms in a house adhering to the principles. Within these mocked up rooms, measurements, boundaries and suggested uses are marked on the walls and floors, displaying as an integrated part of the room itself.

I'm unsure whether the markings are actually a part of the room, or some post-processing wizardry - but the way in which they have done is somewhat unimportant. what is interesting is the concept behind it.

The notations (for lack of a better word) are fantastically minimalistic, less decorative than they are utilitarian. They sit apart from the room, even though the are totally integrated. There is almost a sense in which they act as a sort of wayfinding design, but within the confines of the home.

From the point of view of the magazine layout, the sparseness of the room allows a simple full spread image to also be overlaid with the copy from the article. The copy doesn't integrate quite as well as the notations, but still hands all control over to the image itself. The result is a handful of spreads where the immediate impact is that of the photograph, but as you investigate the image, more information is revealed, taking you naturally through the article.

This integrated annotation is a fantastic technique, and one that I can imagine could have possibilities of use in the real world - perhaps as interior design, or wayfinding in commercial buildings. It will certainly be interesting to see where it pops up.